Aprimo taps ex-Cision head as its new CEO


Business software maker Aprimo has named veteran tech executive Erik Huddleston as its new chief executive. 

Huddleston most recently was president of Cision (NYSE: CISN), a cloud-based communications and public relations firm, where he oversaw North American sales, global marketing, product and development. 

Chicago-based Aprimo said Huddleston has 20 years of experience in the field, which will help the company with global growth and bringing continued product innovation to market. 

Aprimo, which is owned by investment firm Hermosa Beach, California-based Marlin Equity Partners, develops digital products for content, operations, and planning that help companies streamline and govern behind-the-scenes activities.

Huddleston previously was CEO of TrendKite, which he led to an acquisition by Cision for $2.4 billion. 

Aprimo said Huddleston has been a board member, founder, CEO or a senior executive in multiple business software sectors including e-commerce, marketing technology, supply chain and payments.

“We’re thrilled to welcome Erik to the Aprimo leadership team as he’s a natural fit for the role and shares our vision for the company,” Matt Johnson, principal Marlin Equity Partners, said in a statement. “He brings a wealth of experience gained through his distinguished career in the tech industry and is well suited to lead the organization in achieving its next stage of growth and global expansion.

“For years Aprimo has been a leader in work management and digital asset management and has spearheaded the market’s move to the cloud,” said Huddleston. “Aprimo continues to pioneer new developments in artificial intelligence and is trusted by some of the most innovative and respected brands around the world to bring their products and services to market faster than their competition.

“I am impressed with the accomplishments of the team to date. I look forward to continuing the company’s industry leadership as there’s no question that Aprimo has the product and talent in place to shape the future of marketing,” Huddleston added.